Automated, large scale creative asset production for the pioneer in music streaming.
With a global market and a test-driven approach, Spotify has a huge production need. We implemented a massive scale automated production program covering 70+ markets and all digital channels. We call it “The Machine”.
How do you end up with 14,280 deliverables in one campaign? 17 formats x 3 copy variations x 4 designs x 70 markets. Delivered in less than a month.
This is the same template rendered with different inputs (copy text, album art, colors, and language).
Templates and animations are custom built for every campaign with that famous Bannerboy touch. Our proprietary text rendering engine makes sure typography looks like a designer made it, not like data in a textfield.
The Machine supports any output format including hi-res video for Digital Out of Home.
Over the years we've also created a ton of stand-alone campaigns for things like artist launches, platform partnerships, podcasts, you name it. Below are a few of our favorites.
"You guys are so consistently the best. Thanks so much!"
Senior Campaign Manager
Creative, production, and localisation of ads and content for the global market.View case study