Google Domains.

Full funnel marketing for Google’s website building and hosting company.

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Summary.

Google Domains helps small businesses get online. This can be an existing company going online for the first time, or it can be a new business being created. To reach them we launched full funnel marketing in three channels: display, video, and social.

Step 1

Awareness.

Just like in real life, don’t start with your resumé. Start with hello, and a smile.

These ads introduce Google Domains and tell a simple story that speaks to the needs of either the start-up or going online audience.

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Step 2

Consideration.

If we succeeded in making a great first impression, our audience will really notice these ads. They each present a single, crystal clear, reason to use Google Domains.

We have a bigger variety of creative here so that we can increase ad frequency and really hit home with these rational arguments.

Step 3

Conversion.

Most people don’t take action right when they see an ad. For them we've created a series of gentle reminders that are visually different to catch their attention and encourage them to act when the time is right.

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Waze.

Animated social & display ads for the world's number one traffic app.

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